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WhatsApp denies report platform is exploring promotion

The top executive of WhatsApp on Friday refuted a Financial Times article that said the messaging service was looking at advertising as a way to increase revenue. Even years after Meta bought the platform for $19 billion in 2014 in its largest deal to date, the app is viewed by some analysts as an untapped growth possibility.

Teams at Meta were reportedly debating whether to display advertisements in contact conversation lists on the WhatsApp chat screen, according to the FT story, but no decisions had been made as of yet.

According to the story, which also cited persons with knowledge of the situation, Meta was considering whether to impose a monthly fee to use the app without advertisements.

“This @FT article is untrue. Will Cathcart, the head of WhatsApp, stated this in a post on social networking site X, formerly known as Twitter.

According to financial data company Visible Alpha, WhatsApp has more than 2 billion active monthly users, but the majority of its income comes from its platform for small and medium-sized businesses, which has roughly 200 million monthly users.

The revenue of WhatsApp is not disclosed by Meta, but Visible Alpha calculates that it brought in $1.06 billion in revenue during the most recent quarter, or under 3% of the overall income of the social network business.

The next wave of the company’s sales growth, according to Zuckerberg last year, would be driven by WhatsApp and Messenger, with corporate messaging “probably going to be the next major pillar” of Meta. Any decision to put advertisements on WhatsApp may not be well-received by consumers.

According to AJ Bell analyst Danni Hewson, rolling out advertising on the messaging app “could be a money maker, but it would feel obtrusive and clunky.”

“Given the speed at which the report has been restricted, it does seem that Meta is mindful of how upsetting the move would be… It presently seems to be a non-starter, Hewson continued.

Muhammad Rouf

I am Muhammad Rouf, the founder of TechFlax. I am expert in search engine optimization (SEO) and professional blogger. I think that everyone should be able to use technology to better their lives. We researched, analysed, and presented on this platform using all of our knowledge and we created a platform to develop a good relationship with the online community. In order for every user of social media to have access to the informational globe, we also covered social media through Tech Flax.

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